You hate selling. Maybe you’ve always held sales people in contempt. You hate what they do. Consequently, you’re not good at it.
The problem is, you’re now in your own business and your product or service has to be sold.
Or, you’re in a job you otherwise love, that requires some selling.
So, your challenge is, how can you achieve at least a minimum of sales, without hating yourself and turning your life to a misery of stress? Fortunately, there is a way you can achieve sales without too much stress and without hating yourself for doing it. It’s not hard to do and it will be good for your business in other ways.